I came across NUCHI, The Northern Utah chapter of the Association of Computing Machinery’s (ACM) Special Interest Group on Computer-Human Interaction (SIGCHI), at NorthTemple. I’ve come across several passionate WordPress users, so I thought this would be an interesting to hear about. Here are my quick notes from the presentation given by Xinru Page:
- How we make decisions
- Processing: Visceral (attractiveness), Behavioral (functions, performance, usability), Reflective (self-image, meaning)
- Product packaging
- Baby face bias
- Changing something people are already familiar with
- Apple, Scoble’s iPhone Dev Camp video
Funny how we are attracted to things, not necessarily based on functionality, but how we feel about it.
Here are some of the general conversation issues that got brought up:
- You don’t want medical devices to be hard to use or understand
- Must have features, feature where more is better, and excitement features
- The joy of inefficiency
- Changing patterns (especially repetition) disrupts thought
- Just because you can do something, you don’t have to do it
- Right technology for the right crowd
So how do we design web sites the evoke these types positive emotional responses?