The New Jersey response to Tesla wanting to sell direct:
“This Musk guy, he wants all the profits for himself,” says Tom Dougherty, a 25-year veteran of the business who now works in sales at the BMW dealership in upscale Princeton, New Jersey. “They wanted to go direct, which means no sales force. That’s cutting out a lot of people. No way that’s gonna fly.”
via The Verge, Auto dealers fire back.
I disagree that “go direct” means “no sales force”, but it no doubt means a smaller sales force, definitely with fewer people in the middle. In general this whole quote does nothing to make people want to feel sympathetic towards car dealerships.
One reply on “Tesla Everywhere”
when i see quotes like that I laugh, but it’s kind of sad actually. The way we sell, buy, consume is ever-changing. And if this guy is holding on to an old paradigm and refusing to understand how people want to do business today I can’t help but think that guy (or dealership) is starting his downward spiral into nonexistence.
But it is Jersey, so maybe they’ll just send a traffic jam to block the “go direct” transport in route to customer’s delivery address!