I’ve seen lots of back and forth trying to predict how well Apple Pay will really do.
There are claims that Square was doing $15B per year in payment volume for 2013. And it took them years to get to that point. Not a perfect comparison, just another player in the real world payments game.
Ultimately, in a year from now, will we be looking at Apple Pay as something successful? How much payment volume would need to flow through Apple Pay over the next 12 months for it to be doing well?
Lets play the “pick a number out of the air” game. I’ll go with $3B.