When companies talk about being transparent they usually mean that they share lots of details publicly. Most have lines that they don’t cross, often financials are still considered private, even in companies that aim for transparency. That doesn’t appear to be a concern for the folks at Buffer. Check out open.bufferapp.com and you’ll see they’ve taken transparent pretty far.
There were the well known posts about the security break in, but nearly any company ends up posting things like that under those conditions. I found their recent growth and sales post much more interesting in terms of the level of transparency they are pursuing.
There are some details in that aren’t provided in the growth post that would be interesting to know. Two off the top of my head would be cancelations and expenses. I suppose even those who push transparency further still have a few cards they want to continue to keep to themselves.
The broader question in all of this is, is that level of transparency a good thing? I’m not sure, but it has me interested enough to watch what happens.