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Online Video Ads, The Ratios Are All Wrong

I just watched a 62 second video clip on CNN. The pre-roll ad before the clip? 30 seconds. Ug.

4 replies on “Online Video Ads, The Ratios Are All Wrong”

For very short content it’s hard to do much advertising without taking up a huge percentage of the time. Probably better off focusing on either alternative ad styles, or just longer content.

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