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Ad Blockers

Last month Steve Souders touched on ad blockers:

Use of ad blockers is way up. (AD AGENCIES: If ads weren't so slow, fewer people would use ad blockers!)
http://www.economist.com/news/business/21653644-internet-users-are-increasingly-blocking-ads-including-their-mobiles-block-shock …

This exactly describes me. I resisted the temptation to use an ad blocker until a few years ago when one of the local news sites was essentially unusable because the ads were crushing it on every page load.

I’d rather not be using an ad blocker. I have no problem with sites running a few reasonable ads. Unfortunately the ad war has gotten to the point that many sites become useless when viewed with ads. That drove me, reluctantly, into the arms of ad blocker plugins.

4 replies on “Ad Blockers”

I read a while ago that because of all the extra processing power that AdBlock and other similar ad blockers need, it actually makes your browser and computer much slower to run one. But then I tried not running an ad blocker and using an IP blacklist in my hosts file and that actually made most sites unusable…like, completely unusable, I couldn’t even log in to some sites that required a login.

Generally, I’d rather not use an ad-blocker, but I’d also like more companies to think deeper about their choice of putting ads on their sites/contents… because it’s clearly not the only way to monetize content anymore!

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