In October Feedly.com reported on their current numbers:
60,000 users have subscribed to feedly Pro.
…
The feedly cloud is connected to 42,000,000 feeds of information, receiving about 50,000,000 new stories every day.
In 2013, when Feedly Pro was announced, they reported selling 5,000 lifetime accounts ( at $99 each ). Ball park math would put their yearly revenue at nearly $2.5M ( 55,000 x $45/year ).
A little more digging around shows they are currently a “team of 10 people serving 8M+ users” and are profitable. Nice that they can sustain things with only 0.6875% ( 55,000 paid / 8,000,000 total, lifetime accounts don’t really count ) of users converting to a paid account. To put it another way, 7,940,000 of their 8,000,000 users ( 99.25% ) have never paid to use Feedly.
I eventually settled on Feedly after the sinking of Google Reader, I’m happy to see that they are doing well.
3 replies on “Feedly Numbers”
Yes! Edwin is also a wonderfully nice person and it’s good to see them succeed where many have declared the space “dead”!
No doubt these numbers would be next to nothing in the context of the Google giant. For a small independent team Google’s nothing spells opportunity.
Nice analysis. I’m also a happy Feedly user, but not enough of a power user to need their pro plan. They could probably increase their revenue by doing something like limiting the number of feeds a free user can follow, but am glad they haven’t gone that route.