There are two points that hit me very hard when looking at Zune.net:
- Microsoft wants desperately to be one of the cool kids. I got this same impression when saw a TV commercial for Zune.
- If you didn’t know already that Zune was a Microsoft product you’d be hard pressed to learn that based on Zune.net. The only place I saw Microsoft mentioned was at the very bottom: “©2006 Microsoft Corporation. All Rights Reserved”. There isn’t even a link to Microsoft.com.
Makes me wonder if they believe the only way to increase the coolness of Zune is to play down the fact that it is from Microsoft. Maybe their right.